Why can’t we have ads like this in North America? Granted, smoking in Asia is a lot more prevalent that it is here. But maybe, in order to put the final nail in the lung-dart coffin, we could re-create this wonderful ad, much in the same way we re-create European television and movies. Just a little extra to get even more North Americans to quite smoking. I think we need to make a special effort to make a commercial like this in French. Quebecers smoke like chimneys.